2017-2018 Undergraduate Catalog

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Marketing

Degree Requirements

Area I - Foundation Skills - 3 hours

FSL 101Foundations of Scholarship and Learning

3
FSL 101 is required only for new and transferring freshmen with less than 24 credit hours. Students must earn a "C" or higher in FSL 101.

Area I - Rhetoric and Communication - 9 hours

ENG 101English Composition I

3
ENG 102English Composition II

3
SPEE 220Fundamentals of Speech

3
Students must earn a "C" or higher in ENG 101 and ENG 102.

Area I - Mathematics - 3 or 4 hours

Choose one mathematics course below:
MATH 110Mathematics for the Liberal Arts

3
MATH 111College Algebra

3
MATH 121Calculus I

4
Students must earn a "C" or higher in MATH 110, MATH 111, and MATH 121.

Area I - Computer Literacy - 3 hours

CIS 170Intro to Microcomputer Applications

3
Students must earn a "C" or higher in CIS 170.

Area II - The Arts - 3 hours

Choose one of the courses below:
ART 191Enhancing Art Understanding

3
ENG 210Introduction to Film Studies

3
MU 129Music Listening

3
THR 100Introduction to Theatre

3

Area II - Literature in English - 3 hours

Choose one from the following:
ENG 215Introduction to Literature

3
ENG 216Topics in Literature

3

Area II - Social Science and Humanities - 6 hours

 

ECON 241Principles of Macroeconomics

3
Students must earn a "C" or higher in ECON 241.

AND Choose one of the following:
ANTH 210/SOC 210Cultural Anthropology

3
PHIL 201Introduction to Philosophy

3
POLSC 223Introduction to American National Government & Politics

3
POLSC 224Introduction to American State and Local Government & Politics

3
PSY 201General Psychology

3
PSY 211Psychology of Human Growth & Development

3
SOC 221Introduction to Sociology

3
SOC 223Social Problems

3

Area II - History - 6 hours

Choose one of two sequences:
HIS 191World Civilization to 1500

3
and
HIS 192World Civilization since 1500

3
or
HIS 201History of the United States I

3
and
HIS 202History of the United States II

3

Area II - The Natural Sciences - 7-8 hours

Choose two different science disciplines from any of the following:
ASTR 100Introduction to Astronomy

4
BIO 100Principles of Biology

4
or
BIO 111General Biology I

3
CHEM 103Fundamentals of Chemistry

3
and
CHEM 103LFundamentals of Chemistry Lab

1
or
CHEM 111General Chemistry I

3
and
CHEM 111LGeneral Chemistry I Lab

1
PHY 201College Physics I

4
or
PHY 210General Physics I

4
PS 100Physical Science

4

 

Required Business Core Courses - 45 hours

ACC 211Principles of Accounting I

3
ACC 212Principles of Accounting II

3
BUA 101Introduction to Business

3
BUA 251/ENG 251Business Communications

3
BUA 340Legal Environment of Business

3
BUA 365Quantitative Methods I

3
BUA 496Business Policy

3
CIS 300Principles of Information Systems

3
ECON 242Principles of Microeconomics

3
FIN 301/ECON 301Money and Banking

3
FIN 449Business Finance

3
MGT 363Principles of Management

3
MGT 460/BUA 460Business and Society

3
MGT 485/BUA 485International Business

3
MKT 362Principles of Marketing

3
Students must earn a "C" or higher in Business Core Courses.

Required Marketing Courses - 18 hours

MKT 384Personal Selling

3
MKT 386Advertising

3
MKT 401Consumer Behavior

3
MKT 450Services Marketing

3
MKT 490/MGT 490Marketing Management

3
MKT 499Marketing Internship

3
Students must earn a "C" or higher in Marketing courses.

Required Business Electives - 6 hours

See the course descriptions to choose two courses designated as the following at the 300 level or above:

Accounting
Business
Computer Information Systems
Computational Science & Technology
Economics
Finance
Information Technology
Management
Marketing

The following specific courses are also accepted as business electives when not used in the GEC: BUA 200, CIS 220, CIS 225, CIS 240, MATH 121, and MATH 122.
All required Business electives must be completed with a grade of "C" or higher.

General Electives - 6-11 hours

Select sufficient courses from any academic discipline to bring the total hours for graduation to a minimum of 120 hours.
Total GEC Credit hours (40-45 hours)
Total Required Business Core courses (45 hours)
Total Required Marketing courses (18 hours)
Total Required Business electives (6 hours)
General electives (6-11 hours)

 120 minimum hours required for graduation.